Target Audience

We decided that our primary target audience is likely to be similar to our own age, late teens and young adults in between the ages of 16-25. This is because alternative rock and goth bands are usually discovered and spread by the internet, via YouTube and MySpace which are prominently used by people in between the ages of 16-25. We also believe that the age of our band 'Tired Angels' would affect our target audience as they are all between the ages of 16-25, as many people prefer to listen to the music of those who grew up in the same generation as then.


We all also intend to market our band to an older audience due to the appeal of likeness, in that older people may enjoy the music of Tired Angels as it may remind them of their old favourites, such as 'The Doors' or 'Jeff Buckley.' We intend to appeal to these older audiences through the use of mature marketing, that isn't flashy but instead will be a throwback to the marketing of 70s bands like The Doors and Jeff Buckley