Different Types of Music Video: Conceptual

Conceptual Videos: Conceptual Videos are usually based around an idea that is obscure and that usually has no relevance to the actual song. Conceptual music videos are usually more about what is on the screen and the artistry of video, opposed to giving off a message. An example of a successful Conceptual Music Video would be Sia's 'Elastic Heart' as it follows no narrative and has no band performance, but is centred around a girl dancing instead.